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Build an App Like Mindbody: Complete Cost & Feature Breakdown

$118K - $248K · 8 months MVP · 14 months full
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What Makes Mindbody Successful

Mindbody is an industry-leading software platform serving fitness, wellness, and beauty businesses with comprehensive management capabilities adaptable to padel clubs. The platform offers 24/7 online booking, integrated point-of-sale for payments, and robust CRM tools tracking client preferences and visit history. Marketing automation includes email and SMS campaigns, client retention programs, and win-back features to keep members engaged. Staff management covers scheduling, payroll tracking, and commission calculations for coaches and instructors. The Mindbody Marketplace provides exposure to millions of consumers actively searching for fitness and wellness services, offering significant customer acquisition potential for listed clubs.

Business Results of Mindbody

Total Users

68,142 customers

Total Raised

$614.5M

Revenue

$350M+ (2021)

Valuation

$1.9B (take-private)

Funding Details

Last RoundTake Private (~$1.9B)
DateFebruary 2019

Investors

Vista Equity Partners

Sources: CB Insights, PitchBook, Finimize • Updated 2025-03

Complete Feature List: Core MVP Features

  • Online booking for classes and appointments
  • Client database with visit history
  • Staff scheduling and management
  • Point of sale for products and services
  • Payment processing
  • Basic business reports

Advanced Features for Full Clone

Marketing Suite
Client Experience
Business Operations
Analytics & AI

How much does it cost to build an app like Mindbody

MVP Phases

Discovery & Planning

PM + Designer60h

$1,500

UI/UX Design

Designer100h

$4,000

Backend Development

4 Backend devs1040h

$41,600

Project Planning & Architecture

200h

$6,500MVP+Full

Design System & UX Foundation

400h

$16,000MVP+Full

Backend Core Framework

520h

$20,800MVP+Full

MVP Version

8-10 months

$118K

estimated

16 Core Features
  • Project Planning & Architecture
  • Design System & UX Foundation
  • Backend Core Framework
  • Web Application Core Framework
  • +12 more...

Full App

14-18 months

$248K

estimated

16 Core Features

Project Planning & Architecture, Design System & UX Foundation...

20 Advanced Features
  • Resource allocation
  • Recurring classes
  • Payroll integration
  • Inventory management
  • +16 more...
Build Your Own Version

MVP Cost

$118K

8-10 months

Full App

$248K

14-18 months

What's Included:

iOS & Android
Admin dashboard
Backend & API
Source code
3 months support
Get Custom Quote

Free consultation • No commitment

Market Opportunity

Why This Niche is Worth Entering

  • Padel is the fastest-growing sport globally with 25M+ players
  • Digital adoption accelerating post-COVID
  • Recurring revenue potential (subscriptions, commissions)
  • Market validation: Mindbody raised Public company

Revenue Model Analysis

  • Transaction fees on bookings (5-15%)
  • B2B SaaS for clubs and venues
  • Premium features for serious players

Recommended Tech Stack for an app like Mindbody

Based on Mindbody's platforms and features, here's our recommended technology stack:

Mobile

  • • React Native / Flutter
  • • Cross-platform (iOS + Android)
  • • Native modules for performance

Backend

  • • Node.js / Python
  • • PostgreSQL database
  • • Redis for caching

Infrastructure

  • • AWS / Google Cloud
  • • CI/CD pipelines
  • • Auto-scaling

Reviews on Mindbody

What Users Like

  • +All-in-one solution for wellness businesses
  • +Tracks staff, training sessions, and products
  • +Strong marketing suite with auto-text
  • +Can contact live person for support
  • +Integrates POS with CRM and scheduling

Areas for Improvement

  • Poor website integration
  • Extra costs for feature add-ons
  • Frequent platform crashes
  • Customer support quality declined
  • Steep learning curve

Build vs Buy vs White-Label

Comparing your options for entering the General Fitness Platform market:

ApproachCostTimeCustomizationOwnership
Custom Development$118K - $248K8-10 months - 14-18 monthsFull100%
White-Label Solution$5K - $20K + monthly1-2 monthsLimitedPartial
Use Existing (Mindbody)VariesImmediateNoneNone

Tech Stack & Development Timeline

Build your own Mindbody alternative with our proven tech stack. Our approach includes agile development, weekly demos, and getting your MVP to market fast.

  • Discovery & planning (1-2 weeks)
  • MVP development with core features
  • Iterative releases based on user feedback
  • Post-launch support & maintenance

Core offer: Industry leader with extensive features

Pricingpaid

Available On

San Luis Obispo, USA, 2001

Frequently Asked Questions about Mindbody

$118K · 8-10 months

MVP Development Cost